Lie #1: The Rich Have Been Hiding the Secret From You!
I would say it has become common place for sales pitches to throw the “you are poor because you don’t know the secret” line at you, but honestly that’s underselling it. At this point in time it’s the industry standard. I’m sure you’ve heard it yourself. “I’m going to reveal the secret that the gurus have been hiding from you all this time. I’ll finally unlock the key to untold riches. Just pay me $49.95 and it’s all yours.”
This works for quite a few reasons. First and foremost we live in a blame society. People always want someone or something they can point their finger at and say “that’s the cause of my problems.” In some cases they are right, sometimes they are wrong, and sometimes there really is nothing to blame at all.
Secondly a person wants to believe that even though it has to be someone’s fault it isn’t theirs. Whether this is true or not isn’t relevant to them as long as it gives them the emotional solace of knowing the negativity they are feeling came from circumstances outside their control.
The third major reason this works is because people love mystery. In many cases a person may buy a product without knowing anything about it simply, because they are curious. I’m sure you’ve seen one of the nearly limitless sales videos where some guy spends 15 minutes talking about this product that changed his life but never makes a single statement about what the product actually is or does.
Lie #2: The Gurus Are Keeping the Secret Because they Don’t Want You to Succeed
What kind of sense does that even make? Let’s examine this statement for a minute. Assume for a moment that I’m a major marketing guru (I know it’s a huge stretch but just bare with me). Now if I’m so excellent at selling products, and I have the ability to figure out a market’s needs and then produce a new product to fulfill that need adequately why would I care if someone else had a similar skill set? Well the only real possibility is that I might be afraid that they create a better product and then my product doesn’t sell.
There are a couple reasons this can’t be true. First off the most important thing in marketing is brand recognition. If someone sees a certain brand of product that they recognize there is a much higher chance they’ll buy that product. People don’t like to leave their comfort zones, so even small decisions like buying some off brand food that no one has heard of is too much for some.
The second most important part of marketing is having a quality product. If everyone knows your brand and knows that you make complete crap then you’ll probably end up going under. If I’m a cell phone company that makes a phone that drops 97% of all calls and has a six minute battery life it probably won’t sell well. Beyond that if enough people heard about it they probably won’t buy my next product either. It’s the exact opposite if my previous products have been of phenominal quality. A perfect example is Apple. Yes they do tons of marketing and their campaigns are fantastic, but think about the following:
If Apple were to produce a new I[insert trendy product name] without any further specifics how many people would buy it? A LOT. Why do you think that is? BECAUSE THEY HAVE A TRACK RECORD!!!! They produce quality and everyone knows it.
So to put it simply. If an internet marketer creates a product that teaches other soon to be marketers and it isn’t of high enough quality for people to succeed then it’s going to cost him a lot more in the long run in bad reviews.
The Bad News
So the point is this. Even though in many cases there are marketers out there creating sub par products just to make a buck, the actual gurus are creating products that DO teach people how to create sustainable income. What’s the real problem then? Well the common denominator here is the consumer. The main issue is that people buying these products don’t actually implement them. They aren’t failing because they don’t know the secret to making money. They are failing because they are too scared or too lazy to take action.
In many cases someone will begin to take action and after a couple days they’ll give up if they don’t see results. Sadly if they just kept going they would have found success. I would almost go as far as to say this is an absolute. If you don’t give up you’ll continue adapting until something works, but most do call it quits far too quickly. They didn’t fail because their system was poor or their mentor’s training was poor. They failed because they quit.
It isn’t the Gurus fault. It isn’t the fault of the elite rich. It isn’t that faulty product. It wasn’t because the economy blew up and now no one is spending money. There is only one person that can be blamed for lack of success, and that is the person that stopped trying… or never started.
The Good News
So now that you know it’s your fault if you have been unsuccessful there is some absolutely fantastic news. You can change things. You control your own destiny. Find a system that makes you $1 and then scale it up until it is making you $10 million. People don’t want to believe it’s that simple, but it really is. Yes, it will take time. Yes, it’s going to be hard. Yes, you are going to meet obstacles, but with determination you’ll never run into an obstacle you can’t overcome.
So start taking action. Action is the ONLY thing that can bring success.
Your actions today define your tomorrow!